Advertising Exec Behind ‘I Love New York’ Campaign Lists NYC Duplex for $28M

The question of who loves New York the most has long loomed large over the island of Manhattan. Does the title go to the tourist whose newly-purchased tote bag reads “I  [heart] NY,” or the shopkeeper whose walls of souvenirs declare the same sentiment in spades? Perhaps the crown goes not to those who sport the phrase but to the woman who coined it in 1977, a retired advertising executive by the name of Mary Wells Lawrence. Lawrence, who was also the first female CEO of a company traded on the New York Stock Exchange, just listed her longtime Lenox Hill home for $27.95 million.

While it is unclear whether Lawrence is departing New York City entirely or simply seeking a new residence, the trailblazer is definitely ready to part ways with her sprawling Park Avenue duplex. Spanning 4,916 square feet and counting 4 bedrooms and 4.5 bathrooms, the condo encompasses the 38thand 39th floors of its full-service building. With 360-degree views of Manhattan through oversized windows, how could you not “heart” New York from this perch?

Included with the home are two additional apartments on the building’s 3rd floor; a 2-bedroom unit and a studio that could be used for guests or staff.

Whether or not the home comes with a celebratory “I [heart] NY” T-shirt or sticker, well that’s a question for the agents. Steven Cohen, Timothy Malone, and Sarah Silva of Douglas Elliman and Paddy Dring of Knight Frank have the listing.