Alisa Carroll's "Minimalist Lounge" is the First Installment in Room & Board's Discover New Design Series

For Immediate Release

Room & Board San Francisco has launched the Discover New Design series, a program featuring three San Francisco tastemakers creating rooms that showcase the brand’s handcrafted, modern style. Inaugurating the series is Alisa Carroll, Editor in Chief of SFC&G (San Francisco Cottages & Gardens). Her restrained “Minimalist’s Lounge” draws inspiration from minimalist artists and architects including Richard Serra, Tadao Ando and John Pawson.

“My job is literally to edit,” notes Carroll, ”So my instinct is to pare things down to their essence while maintaining the poetry of the language, whether it’s textual or visual.”

Carroll chose Room & Board’s concrete “bunker room” to house her design, and chose clean, bold pieces from the collection. “I began with sculptural black steel benches, which remind me a bit of Serra and which also have the monastic feel of John Pawson’s work,” she notes. “Keeping the interior design reductive also allows the industrial materials – concrete, steel and blackened wood – to shine.”

Carroll finished the space with a biomorphic stool from Coup d’Etat, a charcoal mohair rug from The Rug Company/Hewn, and a monumental painting by Nick Flatt from Battersea. “I chose Flatt’s Portrait because it looked like who I imagined living in the space. Or because it reminds me of the hair I had in my twenties. Probably both.”

Alisa Carroll’s “Minimalist Lounge” is on view at Room & Board San Francisco through October 14th. Room & Board, 685 7th Street, (415) 252-9280,

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