Bethenny and Fredrik's First Flipped Apartment Is Now in Contract

A central project featured on Bethenny and Fredrik, Bravo’s latest reality home improvement show that premiered Feb 6th, is apartment 2D at 10 Madison Square West. Amidst other antics and side plots, the show chronicles the rollercoaster of scouting out, buying and flipping high end homes. First up was this ample and airy Flatiron District renovation that Eklund purchased just over a year ago for approximately $3 million. Bethenny entered into the deal later and they commenced their first flip as Beklund, LLC.

The audience gets a birds-eye view into it all, as we see Frankel and Eklund fuss over everything from general spending habits to heated toilet seats on screen. The show is fun to watch, and it’s thrilling to see what can be done when the right amount of time and money are combined with strings of key design and construction-related decisions.

Whatever one makes of the show, it’s easy to recognize that the renovation was a thoughtful one and the team increased the overall value of this apartment significantly. It was originally listed in October 2017 for $4.795 million and was last seen priced at $4.5 million. Although the final sale price is unknown, it’s safe to say the hilarious pair have garnered quite a profit.

Some of the highlights of this dreamy two-bedroom loft apartment include a chef’s kitchen that is decked out in Italian Bianco Carrera marble. This sleek stonework surrounds top line appliances and is illuminated with frosted glass lighting. The Great Room supplies generous living space, boasting the highest ceilings in the building, clocking in at 11.5 feet. The spaciousness is augmented with a wall of mirrors snuggled in between plenty of expansive south-facing windows.

As to be expected, Bethenny’s influence led to a calculated cavernous dressing room/walk-in closet with LED lighting as part of the master suite, and the bathroom’s wow-factor is a freestanding, metal bathtub imported from London.

It’s tough to say what propelled this apartment so quickly into contract. Could it have been its stint on a palatable and popular reality television show or did it have more to do with the fact that every part of its layout and construction is brand new and in place due to deliberate decisions of taste and luxury? Either way, it’s evident that as cheeky as the show might be, this flip was anything but flippant.

Not surprisingly, Fredrik Eklund and his team at Douglas Elliman have the listing. StreetEasy first reported that the residence is in contract.