Brown Jordan Opens Manhattan Flagship Showroom, Marking New Era for the Prestigious Brand
The beloved American design icon, whose collections are found from The White House to the Ritz Hotel in Paris, is not resting on its laurels.
Brown Jordan has been synonymous with luxury for almost 80 years—truly the only outdoor furniture brand that can play the heritage card. The sophisticated furnishings were a staple of the Frank Sinatra Palm Springs era and are today found at such iconic locations as The White House, Ritz Hotel in Paris, The Breakers in Palm Beach, and the Smithsonian Museum.
But, the highly-esteemed brand is not resting on its laurels. Brown Jordan just launched its new Manhattan flagship showroom, now open in the New York Design Center located at 200 Lexington Avenue. The 6,600-square-foot space encapsulates a new vision for the brand that celebrates its history while introducing the interior design and architecture communities to new colorways available through the showroom. Exciting, right?
But, before jumping into what’s new with Brown Jordan, let’s take a trip back to where it all began. Established in 1945 by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the first company to create furniture solely for outdoor use. It’s the brand that literally has the very first patent called “outdoor furniture.”
There were decades in American history where if you had a house in the suburbs, a pool in the yard, and a car in the drive, you had Brown Jordan. Think Mad Men times. It was and still is a classic symbol of success.
But, this new Manhattan flagship marks the beginning of a new chapter for the prestigious brand. The showroom will offer never-before-seen exclusive interpretations of the brand’s iconic designs. For example, get ready to see the cast-metal bamboo Calcutta collection—which fits in perfectly in locales like Greenwich, Southampton, and Palm Beach— in bold new colors. Over the next several months, Brown Jordan will also be rolling out multiple brand-new collections and expanding its list of best-in-class design partners with dynamic collaborations.
At this NYC showroom, renowned trade members and direct consumers can explore all the brand’s stunning offerings and imagine them in luxury homes. Touring the huge and thoughtfully designed showroom, you’ll see exclusive designs by many of the brand’s legendary design collaborators including Walter Lamb, Richard Frinier, and John Caldwell in addition to recent award-winning collections by Ann Marie Vering and Toan Nguyen. Offering ample history lessons, there’s also a museum-like display showcasing Brown Jordan’s “First Chair Ever Made,” created in 1945 in Pasadena, California.
Further points of interest that make this showroom pop include an array of 14 award-winning chairs posed on a sinuous, elevated two-level display that mimics the curves of Walter Lamb’s S-shaped lounger. Elsewhere, a large-scale, modernist wisteria vine-covered pergola inspired by a gazebo at Longhouse Reserve in East Hampton creates an enchanting cocoon that brings the outdoors in. Design-forward down to the last detail, the showroom is even illuminated by celebrated designer Kelly Wearstler’s lighting collection.
And, what you can accomplish with Brown Jordan is not limited to furnishings. An outdoor kitchen/bar setting awaits where design professionals can envision unique outdoor entertaining rooms. Brown Jordan kitchens are manufactured in America by Danver Stainless Outdoor Kitchens, the industry’s premier stainless steel cabinet manufacturer for over 20 years. So, you can completely conceptualize and finalize your outdoor spaces while in the showroom.
If you don’t live near New York City, fear not. The company also operates showrooms in Boston, Chicago, Costa Mesa, Dallas, Los Angeles, Miami, San Francisco, and Scottsdale. When you drop by one of these spaces in 2023, you can dive into Brown Jordan’s heritage and new collections to make all your outdoor design dreams come true.