Expert Brokers Share 6 Tips For Successful Showings
Don’t rush it.
After listing a property, Alex Lavrenov of Warburg Realty generates interest and increases demand by waiting at least a week to hold the first open house.
Befriend the doorman.
Ask a building’s doorman to mention open houses within it to residents and guests, advises Warburg’s Robert E. Elson.
“Have the windows cleaned until they sparkle,” says Andrew Kramer of Brown Harris Stevens.
Work the building.
When there’s downtime between showings, Scott Hernandez of the Corcoran Group plants himself in the lobby with plenty of show sheets for passersby.
Sign-in sheets tally the traffic at open houses and keep contact information in one place, says Elson, making it easier for brokers to follow up.
Behold the light.
Change out low-wattage light bulbs for brighter ones to accentuate the space, suggests Corcoran’s Diane Silberstein. “A brighter showing is a better showing.”
Set the tone.
“A well-curated playlist—peppy, but not too loud—puts potential buyers in a good mood,” says Corcoran’s Robert Herskovitz. And warm chocolate-chip cookies straight out of the oven don’t hurt, either, adds the firm’s Gina Sabio.