Kravet’s New E-Commerce Site Enlists the Eyes of HB Home’s Pat Healing and Dan Barsanti
In mid-April, Kravet announced a new to-the-trade only website, curatedkravet.com, that offers designers a hand-picked selection of ready-to-ship home furnishings and accessories. The initiative partners with an array of tastemakers—including Connecticut’s own Pat Healing and Dan Barsatni of HB Home—to create stylized vignettes for an exclusive, shop-the-room experience. “The Curated Room section of curatedkravet.com allows us to shine a spotlight on some of the great interior designers and design firms with whom we’ve worked closely with for many years,” says Kravet President Cary Kravet. “HB Home was one of the first firms on our ‘wish list’ when we embarked on this project, and it’s been a thrill to see how they’ve taken our products and brought them to life.” I sat down with HB Home partner Dan Barsanti to talk Modern Luxe: the firm’s ultra-chic vignette for Curated Kravet.
What was your inspiration for the Modern Luxe room?
It was our job to interpret Kravet’s Modern Luxe line in the way Pat and I typically use product. We gave it our twist. It wasn’t a very colorful collection, which was a first for us. We’re known for both our color and lack of color—we don't sort-of do color. So we opted not to use color and brought interest through texture: The drapery has sequins, and the sofa is covered in an onyxy-malachite fabric. The rug is simple white silk but brings a specific texture.
How does HB Home’s style shine through in these vignettes?
It’s clean. We used traditional elements in a very clean manor. Pat and I like materials that have a sense of nature about them. The plaster chandelier, for example. And Tommy Mitchell made the leafy mirror—he’s like a jeweler. There are mid-century elements as well, and a masculine base. We kept the upholstery as simple as possible and put a traditional chest on one wall. As always, artwork is modern and inspired. The accessories in the cabinet are organized and orderly. It’s all about white and gold—matte surfaces and reflective surfaces to create visual interest.
What’s your favorite item here?
The malachite sofa. The fabric looks like rock. It brings pattern onto a large piece without looking like it’s trying too hard.
Although the room is modern, it has a warm feel.
People can misinterpret modern as cold. But that’s not what modern means to us. I don’t like when spaces try too hard to be emblematic of a particular period. I’m not going to wear a period costume…unless it’s Halloween.
What was your first thought when Kravet approached you to curate a room?
Our initial thoughts were it would be fun, and challenging, to use their product in a way that felt like an HB room. So much of what we do is finding things, but when you have to use someone’s product, it’s a very strong parameter. But it’s fun, and I think there’s a great need in the design industry for good value with a curated sensibility. I don’t think that well-selected has to come with an extraordinary price tag. And Kravet has a corporate culture that is absolutely wonderful to work with. They have the talent and freedom to push things forward, which in this day is hard do find. So it was an honor when we were asked, absolutely.
As an interior design firm with three design studios, how would you utilize the Curated Kravet website?
Curated Kravet for us means we can look at what influencers like Alexa Hampton think is great, and we can order things on a more-immediate basis.
Being based in Connecticut and NYC, how do your designs translate to a national scale?
We pride ourselves on having a look that’s international. So many of our clients are bi-coastal. We have the clients we have because of our broad perspective. Our HB Luxe fabrics, for example, are sold in Holly Hunt in New York and Los Angeles, and they’re received equally well in both locations.
How do you think this initiative of quick-ship e-commerce will affect the design industry?
It already has. People who are under the age of 35 expect things immediately. When they order shoes on Zappos, it’s there the next day. We have clients that enjoy the process and are willing to wait, but many clients aren’t. Kravet is making a very smart move—and they’re good at picking up on cues that designers give them, and each new crop of product reflects that. We as designers have our fingers on the pulse of what’s next. And Kravet gets the benefit of hearing what we have to say.