Local Mission Market Combines a Handcrafted Aesthetic with Tech-Savvy Touches

A New Neighborhood Grocery creates a Farm-to-Tablet Experience
Local Mission Market

With crusty boules and batards emerging from the kitchen while iPads stand at the ready, Local  Mission Market is evolving the experience of the neighborhood grocery. The brainchild of restaurateur Yaron Milgrom and executive chef Jake Des Voignes, the entrepreneurs behind Local Mission Eatery and Local’s Corner, the shop has established itself at the corner of authenticity and innovation that is distinctively San Francisco.

Local Mission Market is for home chefs and thoughtful eaters who care about the provenance of what they consume. “My wife or I shop there once or twice a week,” says chef Craig Stoll of Delfina, who lives a block away from the store. “The quality and integrity of the goods are major attractions.”

Truly a wonderland of local product, among the market’s offerings are sustainably raised Drakes Bay oysters, Red Hill Farms eggs from Petaluma, Bariani raw California wildflower honey, artisan organic cheeses from the beloved Cowgirl Creamery in Point Reyes, locally grown lavender almonds and Tcho chocolate. And, everything in your cart is either compostable or recyclable.

The local sensibility is also reflected in the store’s interior, designed by San Francisco husband-and-wife team Seth Pare-Mayer and Kelli Franz of Atelier KS (the designers behind Local Mission Eatery). The pair transformed the former factory, largely vacant for the past two decades, into a warm modern space with repurposed old-growth redwood (discovered in the walls of the building), exposed concrete floors, large storefront windows and details such as vintage produce crates and handsome wood-trimmed bins.

Local Mission Market delivery

Combining their handcrafted aesthetic with tech-savviness, Milgrom and Des Voignes developed an app for weighing items and provide customers with scales connected to iPads for quicker checkout. The market also offers online ordering for pick-up and delivery for a true farm-to-tablet experience.

And, of course, it’s not just about the food. “There’s a real sense of community here,” says a patron who stops in several times a week. “We know the cheesemonger’s name, and he knows our daughter’s favorite cheese.” That’s just the kind of place Milgrom was striving for, one that values transparency, connection and intimacy. He notes, “We want people to go home knowing not only where their food came from, but who made it, too."

Local Mission Market
2670 Harrison St.
(between 22nd and 23rd Streets),
San Francisco, 415-795-3355
Monday–Sunday, 9 a.m.–9 p.m.

A version of this article appeared in the March 2014 issue of San Francisco Cottages & Gardens with the headline: A Better Corner Market.