Meet JennAir: The Rebel Changing the Appliance Game

A disruptor in the industry, this brand is defiant and fearlessly pursuing progress.
Meet Jennair The Rebel Appliance Brand Burlesque

Photograph courtesy of JennAir

In the world of appliances, one luxury brand is a rebel. Born to lead not follow, JennAir is a disruptor that prides itself on defiance and progress, not fitting into what luxury is supposed to be. COVID has ushered us into a new world that is revising the standards of living as more people stay home—bringing innovative brands such as JennAir to the forefront. Provocative design, masterful performance and smart technology to ensure that they are always moving forward and shattering the norms.

Meet Jennair The Rebel Appliance Brand Ovens

Photograph by Presley Ann Photography (@PresleyAnnPhoto). Designer: Paul Kaufmann Master European Craftsman, Location: Dr. Alexander Residence Palm Springs, CA

To know JennAir, you have to know how they started. In 1965, founder Lou Jenn challenged an idea that everyone else accepted, changing the kitchen forever. Throwing out convention and defying physics, Jenn introduced downdraft ventilation into the kitchen eliminating the need for an overhead hood. It was this pivotal innovation that blew kitchen and appliance design wide open.

JennAir has launched with two distinct design expressions RISE™, a bold statement line with an indulgent mix of metals, and NOIR™, an elegant aesthetic featuring expansive glass and incorporating hidden lace etching. After a high-impact press launch at Arch Digest Show in 2018 and KBIS in 2019, the product has garnered a ton of press and is available for purchase.

Every detail meticulously executed. Just take the hardware as an example. A strong, postured handle wrapped in an asymmetrical texture on the RISE™ design expression is custom machined and evokes the feeling of fine jewelry wrapping around the human form. While the NOIR™ design expression features a seductive, inscribed lace texture that reflects in the concave surface of the handle and knobs.

Meet Jennair The Rebel Appliance Brand Refrigerator Handle

Photograph courtesy of JennAir

Materials matter, too. Their column refrigeration shatters the plastic mold that so many are used to. JennAir® column refrigeration blacks out expectations with a sleek obsidian interior inspired by volcanic glass. All-metal bin and shelf frames with thick, naturally odor-resistant, solid glass will make you rethink white plastic interiors. With over 250 possible configurations – you’re able to create a truly bespoke design in your kitchen.

Meet Jennair The Rebel Appliance Brand Kitchen Fridge

Photograph by Presley Ann Photography (@PresleyAnnPhoto). Designer: Paul Kaufmann Master European Craftsman, Location: Dr. Alexander Residence Palm Springs, CA

JennAir appliance designers also created limited-edition statement pieces that are meant to be designed for, not around. Smoke & Brass is a raw industrial-style range that looks like it rose from the ashes, with each of the 50 made having a distressed smoke finish. Even more daring and rare with only 13 pairs in existence, the Burlesque refrigerator and freezer columns have a rich burgundy interior inspired by velvet in jewelry boxes and features a snakeskin motif glass air tower, it is truly decadent.

To top it off, JennAir created an impressive digital ecosystem. Their innovative app provides remote access to select appliances, a dedicated culinary center, product guides, service support and is compatible with select voice-enabled smart home devices for the ultimate convenience*.

Meet Jennair The Rebel Appliance Brand App

Photograph courtest of JennAir. Features subject to change. Compatible connected appliance required. Details and privacy info at jennair.com/connect.

Remote access allows you to preheat your connected JennAir oven as you pull into your driveway, get mobile notifications from your connected appliances, control the three cooling zones in your column refrigeration and the dual zones in your freezer columns + more. Avoid the mundane with the culinary center featuring step-by-step assisted cooking and filled with chef-inspired custom recipes for you to explore so dinner can always be an adventure.

There’s no question JennAir is doing everything differently and there’s no limit to what they will do next. To join the revolution and redefine luxury in your home/projects, visit jennair.com. There is so much more to see, schedule an in-person or virtual showroom tour here or simply contact Rachelle_Louis@jennair.com.