Farrow & Ball designs IMG Lounge at New York Fashion Week in a traditional yet quirky style with richly-pigmented paints

The iconic British paint and wallpaper brand Farrow & Ball  has transformed the IMG Lounge at the Lincoln Center for Mercedes-Benz New York Fashion Week. We’re thrilled to share with you a glimpse of this exclusive space where fashion insiders and VIPs will sip champagne at the bar and relax in comfy DwellStudio pieces like the Edward sectional and Erikson benches.

The design features a neutral color palette mixed with pops of bright yellow in eye-catching ombre patterns—all hues from Farrow & Ball’s new color collection. Due to launch today, September 9, the latest unmatchable additions to make their appearance in the lounge include Wevet and Stiffkey Blue with bold accents like Yellowcake, St Giles Blue and Nancy’s Blushes.

Sing the Blues Farrow & Ball’s Stiffkey Blue frames this exclusive area and easily contrasts with the railing panels half sprayed in Yellowcake.

Sofa Savvy DwellStudio’s classic Larkin right-facing sectional sofa in Kendrew linen and a Jensen chair in Tilza Mushroom create a luxurious seating area for the world’s fashion elite.

Dip-Dyed The bar sports an edgy ombre pattern with Farrow & Ball’s cheery Yellowcake. Ooh La La The vintage chandelier from Paris features a brass finish and hand-blown glass bulbs.

Carpet Diem A natural rug is sprayed in Nancy’s Blushes for a soft look with real charm. Take a Seat An elegantly tufted Chester sofa and Wyeth chair decked out in Banks Smoke fabric from DwellStudio form yet another spacious seating area.