Thermador is Evolving with the American Cook
Generations of cooks have relied on Thermador to provide high-end innovative appliances for the heart of the home. “From introducing the first built-in wall oven more than 50 years ago to changing the shape of gas cooking with our patented Star® burner, Thermador thinking breaks both convention and performance limit,” says Zach Elkin, director of brand marketing at Thermador. “For 100 years, Thermador has offered ‘Real Innovations for Real Cooks,’ and the passion to continue doing so—to kick off a second century of innovation in 2016—is strong.” Here, we delve into what keeps this brand a hot ticket in so many kitchens.
What has Thermador learned about the American cook in the past 100 years?
One prominent shift is the call for the freedom to personalize the kitchen to fit the culinary enthusiast’s unique style of cooking and entertaining. This consumer wants more than food preservation when it comes to selecting refrigeration. There is no longer a “one-size-fits-all” approach! Real cooks are moving toward fully flush integrated refrigeration that can seamlessly blend into virtually any design.
How do you define kitchen personalization?
Today’s culinary enthusiasts want the heart of their home to be more than a beautiful space where they cook. They want and need the kitchen to reflect how they cook—in the number of appliances, the layout of the space and the overall design aesthetic. The ability to achieve a design that revolves solely around a unique cooking and entertaining style is the ultimate in personalization.
Kitchens are being more frequently designed around multiple cooks. How do you think kitchen use will evolve over the next 5 to 10 years?
Sharing food preparation and beverage-centric entertainment is an increasingly treasured and bonding experience. As the trends of multiple cooks and personalization continue to evolve, we expect to see the heart of the home also reflect how people entertain. Many people are incorporating entire Thermador Culinary Preservation walls to provide ample storage and accessibility of fresh ingredients, in addition to multiple cooktops and ovens. Elsewhere in the home, we’re seeing the rise of beverage centers, so that a chilled beverage is always within reach of the guest.
Rather than tricking out their kitchens, we’re seeing a growing number of people trending toward simplicity in the heart of the home. What do you think?
This circles back to the influence personalization has on kitchen design, with consumers tailoring their kitchen and home to reflect how they uniquely cook and entertain. Functional, highly personalized design enables a culinary enthusiast to focus on mastery of their passion: cooking.
A version of this article appeared in the January 2016 issue of Connecticut Cottages & Gardens with the headline: Hot Stuff.