This Paper Good Company is Making an Impression

An artistic couple learn to put their stamp on things.

You won’t find extravagant phrasing and Hallmark sentimentality in the handmade cards produced by Rachel Rushforth-Worrell and Andre Worrell. Instead, the couple champion cut-to-the-chase messaging, like “No Words” or “It’s Complicated” or “Passion,” presented in a graphic, pared-down format. “We wanted to make something that is straight to the point, with an emotional angle,” explains Worrell, whose wife adds, “We approach it from the perspective of, ‘What are the human emotions experienced when you’re in a relationship with someone?’ It can be really hard to express what you mean, so we set out to create a product for people who can’t verbalize difficult conversations.”

The couple started making their own cards for each other long before they launched Morgan & Kydd—their mothers’ maiden names—in 2017. “We didn’t like any cards from the store,” recalls Worrell, who is also a musician and an artist. “Everything was cheesy and ridiculous, so it made more sense to create our own. Besides, it’s more personal.” Imagery inspired by nature—like the peonies and pinecones found in abundance on the Peconic property where they live and work—is a hallmark of their paper goods, which range from note cards to gift boxes and gift wrap, either screen-printed or block-printed with linocuts.

All pieces originate with a sketch by Worrell that undergoes multiple revisions, with input from his wife, on everything from color to font to image placement. Once they have decided on a design, Worrell transfers a final pencil sketch to tracing paper and then onto a lino block, from which he carves away negative space with a lino cutter, leaving only an outline of the image to be printed. The next step: applying ink to the block with a rubber roller and stamping the design onto paper. Despite all their experimentation during the past several years, there’s still more to come. “We still don’t feel like we’ve totally developed our ‘Thank You’ card yet,” Rushforth-Worrell confesses. “How can you express thanks without saying ‘Thank you’?”

The print version of this article appears with the headline: Lasting Impressions.
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